Victoria Park Medispa – Confidence Shows
Context
Victoria Park Medispa operates 30 medical aesthetics clinics across Canada, 18 of them in Québec. Yet the brand was still little known to the general public, and many people didn’t really know what a medispa is.
Challenge
Build awareness of the brand without ever betraying its upscale image. In an industry where everyone shows a doctor, a white coat and a promise of youth, we had to create emotion and reassure the women still hesitant to walk through the door.
Creative approach
Rather than talking about treatments, we gave the floor to four patients. Filmed against a black backdrop, in soft, unembellished light, they answer a single question: what makes them so radiant?
None of them is an actress. To help them open up naturally, the production company Brumal worked with us from the interview preparation onward and created a genuine atmosphere of trust on set. When they forgot about the camera, we knew we had something.
Result
A restrained, luminous campaign rolled out on TV and the web (30 and 15 seconds), in digital banners and in La Presse+. Because self-confidence, and confidence in the people who care for us, shows.
