Wealthsimple – The Futurists
Context
The future feels more uncertain than ever. Will it be positive or negative? Will it be dominated by robots or artificial intelligence?
Objective
Adapt Wealthsimple’s existing English campaign to speak authentically to a Québécois audience — keeping the brand’s voice while giving it real cultural resonance.
Creative approach
We cast 10 Québécois personalities with radically different visions of the future. Their voices brought local authenticity to the campaign while staying true to the original English concept.
Results
A refreshing campaign across radio and out-of-home that felt native to Québec, not translated. Everyone could picture themselves a few years ahead and wonder about their own future.
