Creative adaptation
Wealthsimple The Futurists
For its Futurists campaign, designed for the English-speaking market, Wealthsimple interviewed ten people with radically different visions of the future. Our role: adapt the posters into French and create a radio message for Québec.
- ClientWealthsimple
- ScopeCreative adaptation
- ConceptWealthsimple, for the English-speaking market
- AlléluiaFrench adaptation of the posters, creation of the radio spots for Québec
- MediaRadio and out-of-home
Invest in the future. Whatever you think it is.
The future feels more uncertain than ever: will it be positive or negative, dominated by robots or by artificial intelligence? That is the worry Wealthsimple wanted to address.
Out-of-home
Visions of the future, adapted into French.
Each poster carries a conviction, always in the same formula: “Le futur, c’est…”
Radio
The radio spots, for their part, were created here, for Québec.
Read the transcript
Voice: Investing is fundamentally about betting on the future. So we asked people what they think the future will look like.
“We’ll know through our smart bracelets, for example, when we’re about to catch a cold. Like, three days before the first symptoms.”
“Well, you know, smart algae that clean the oceans. Maybe even pollinator robots.”
“Going to space. Yeah, with little rockets, little…”
“I mean, if you’re sick of winter snowstorms, well, go for it: a little weekend on the Moon.”
Voice: Invest in the future. Whatever you think it is. Start now at wealthsimple.com.
Result
A radio and out-of-home campaign, so that everyone can picture themselves in their own future.
Even if we don’t share these visions, they act as a mirror for our own convictions.
The future is…
Wanting more agility from your agency.
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