Alléluia – Brand Identity

The Intention

Create a modern, accessible and reassuring brand, capable of demystifying its own name.

The Execution

To move away from the liturgical image, we leaned into closeness and human warmth.

Soft Palette: The integration of tones like pale pink and aqua softens the impact of the name while creating a more collaborative feel.

Typographic Duality: We paired the editorial authority of Merriweather with the modern simplicity of Barlow, for accessibility and clarity. This creates a balanced dialogue between expertise and openness.

The Photographic Approach

We use the brand’s signature blue in the background to convey trust, depth and stability. The rosy light hits the face laterally, symbolizing creative energy, new ideas, and the human warmth that brings the blue’s structure and vigour to life.

This visual contrast positions Alléluia as a modern, human-centred agency where creativity literally puts people in the spotlight.