Self-promotion
Alléluia Christmas 2025
For our first Christmas card, we chose not to take ourselves too seriously: an AI-generated video that thanks our clients by parodying the year’s most unexpected situations.
- ClientAlléluia
- ScopeSelf-promotion
- FormatAI-generated video, 35 s
- DistributionNewsletter, December 2025
Be as relevant to our agency friends as we are entertaining to our clients.
2025 was the emergence of generative artificial intelligence. To stay current, we used it to create our first Christmas card.
In the film
- The client who wants humour, “but not too funny.”
And a few other unexpected situations from the year, parodied with tenderness.
The images
AI-generated scenes of situations every agency will recognize.
“We’re here to help them, even when the request seems impossible. And sometimes AI gives us the boost we need to get there.”
David Lamarche, art director and partner
“A wink to our dear clients, thanks to whom a second year is possible.”
Sylvain Thomin, copywriter and partner
Just one unsubscribe.
Sent by newsletter to our entire list, the card made only one person unsubscribe. For a self-promotion send-out, we consider that an excellent result.
Credits
- Human designAlléluia
- Artificial intelligenceGemini
- Sound mix and voiceSteve Labbé, Underground
- MusicHandel
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