Wealthsimple – The Slug
Context
Wealthsimple is a Canadian investment platform.
Wealthsimple has its own in-house creative agency, so all their marketing is developed in English.
Challenge
Transforming a message originally created in English and making it feel genuinely Québécois.
Creative approach
We adapted the copy so it would feel originally written in French rather than translated. And we chose Emmanuel Bilodeau to play the slug and bring some local flavour to the campaign.
Result
Wealthsimple’s francophone employees widely shared the campaign on social media — a clear sign of pride.
Website visits in Québec rose 3% above the annual average.