Creative adaptation

Wealthsimple The Slug

Watch the film · 60 s

Wealthsimple develops all its advertising in English, with its own in-house creative agency. For Québec, The Slug had to feel as if it had been written in French.

  • ClientWealthsimple
  • ScopeCreative adaptation
  • ConceptWealthsimple, by its in-house agency, in English
  • AlléluiaFrench adaptation of the copy, choice of the voice
  • VoiceEmmanuel Bilodeau
  • Year2025

Make people forget it’s a translation.

We reworked the copy so that it feels conceived in French and never sounds like a translation.

The voice of the slug

Emmanuel Bilodeau

To give the slug some local flavour, we chose a voice that all of Québec recognizes.

A slug glides toward a rock on a suburban street at dusk, Wealthsimple – The Slug ad

Result

Wealthsimple’s francophone employees widely shared the message on social media.

A sign of pride: the ad looked like them.

+3%

website visits in Québec, compared with the annual average.

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