Bonneville – The Invisible Houses

Context

Bonneville underwent a major strategic repositioning, complete with a new brand identity and website. The company wanted a TV campaign that reflected this transformation.

Challenge

Bonneville’s philosophy is built on a simple principle: the company doesn’t just sell houses, it sells lifestyles.

Creative approach

Building on this strategic thinking, we made a bold decision: to create a commercial without showing a single house.

Illustrated storyboard 'Dining room': a couple setting a table in the forest, Bonneville concept

Illustrated storyboard 'Playroom': two children at a desk set up in the forest, Bonneville concept

Illustrated storyboard 'Bathroom': a silhouette in an outdoor bathtub in a misty forest, Bonneville concept

Illustrated storyboard 'Terrace view': a man enjoying coffee facing the lake and forest, Bonneville concept

Illustrated storyboard 'Living room': a couple relaxing on a sofa facing a lake, Bonneville concept

Storyboard of the final moodboard slide for Bonneville, featuring the tagline 'Create. Build. Live.'

After presenting the concept, we used AI-generated imagery to bring our creative vision to life. This also helped the entire team to visualize the outcome.

A couple setting a dining table in the forest at dusk, staging the 'dining room' concept for Bonneville

A couple sitting on a sofa facing a lake at sunset, staging the 'living room' concept for Bonneville

Animation of a man enjoying coffee on a terrace overlooking the forest and lake, visual from the Bonneville campaign

A person in an outdoor bathtub surrounded by a misty forest, staging the 'bathroom' concept for Bonneville

Two children doing homework at a desk set up in the forest, staging the 'playroom' concept for Bonneville

Result

The resulting campaign stands out for its elegance and subtlety, reinforcing Bonneville’s position as a leader in the residential construction sector.

Mockup of an open photo book showcasing visuals from the Bonneville – Invisible Houses campaign

Mockup of a framed wall print showing a forest dinner scene with the 'Bonneville – Create. Build. Live.' tagline

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Alléluia, a creative communications agency that believes the best results come from the best ideas.

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