Some sad news to start the week – Joe Caroff, who designed the famous 007 James Bond logo – has died aged 103.
Alongside the Bond logo – for which he was paid $300 in 1962 – his design shaped many much-loved films, from West Side Story to Last Tango in Paris, Rollerball and The Beatles’ A Hard Day’s Night.
Despite working on so many famous and much-loved identities, Caroff kept a low profile and was something of an unsung design hero.
But he clearly had an impact on many designers working today, given the fulsome tributes that have been paid following the news of his death.
“Joe Caroff’s work is a masterclass in timeless design,” Carl Rush says.
“Much like Saul Bass, he had the rare ability to distill complex ideas into bold, simple, graphic forms that never feel dated. His work not only stood the test of time but also helped define what ‘timeless’ looks like.”
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